
This is my idea for the Haggar ads. The ad is based off the "Mark Trail" comic strips in addition with humor. The copy is not final and there is going to be additional information about the items. The idea was to show one part of the comic for each poster. Another idea is to have a 30-40 yr old man with a woman...and have the man say "unlike her...you can always zip 'em up" (unbreakable zipper).